What is Advertising verses Marketing?

Sometimes we get the question... "what is the difference between Advertising and Marketing?" And what do we do here at Mega Advertising exactly?
Well firstly the difference is HOW for advertising and WHAT for marketing...
Advertising could be what we do, whether it be a website, or a sign or a business card, company profile etc.
And Marketing is more WHAT we say on each of those things. So marketing is more the message.
So at Mega Advertising - we actually do BOTH. You can't really do one without the other - however there isn't a word that covers both. Maybe I should make up a word!
To sum this up... we will take care of all your needs at MEGA, from where to what to why to who. So sit back and relax, knowing you are being well looked after :)
Cheers Phillippa

SERVICE - expected!

This is the one thing that gets me... that Service shouldn't be a point of difference... BUT I still believe it is somewhat.
We hear it over and over at Mega, that the service has been left behind with other agencies, and clients are looking for answers. Good for us I guess, but not so good that it isn't second nature for others.
I do agree that we should ALL deliver amazing service, and really without trying, it isn't that hard I would have thought! So how come in our industry there doesn't seem to be a STANDARD that is set. One that says that a certain level of design/service/results should be attained.
This is something I just may start setting/writing for the industry and put it out in the open. Standards that you will definitely GET from MEGA! So watch this space. Will be putting ideas to paper/screen soon!
Cheers, PJ

Valuing your people...

How many times do you hear people say - "what great service"!? I think it is a bit more than that - WHY do you get good service in the first place? Because the person serving you ENJOYS their job! It comes down to the nice environment and the right fit for the job! At MEGA I try my very best for it to be a fantastic environment for clients and staff alike. Staff are proven to not only work harder when they are engaged in enjoying their work, but the retention of staff is so high. Would you want to stay in a work environment that wasn't good/fun/ideal?... me neither!
We love that we have a few laughs here, no bitching, and that people can be confident on what they do is to the best of their ability, and well valued! It makes the clients so happy to come here, and really enjoy the MEGA Experience! I am very proud of our environment at MEGA Advertising! Are you proud of your workplace environment, are you valued or valuing you staff?
Cheers, Phillippa

What are the benefits of using your business?

How often do you know that you can do better than you opposition... but you aren't so good at communicating it to your prospective clients?
What you need to do is identify what your MAIN KEY BENEFIT is, the one that puts you above others in your industry. There will be something that really makes you better to work with.
Once you have that clear, the percentage of people wanting to come to you will be astronomical... Using that you are a "one stop shop", is good, but others can say that too, really think what you do BETTER... what if you staff were trained at following a job right through from the beginning to the end so the client could not get passed around, like our designers are, that they are multi talented. What if you are a specialist in an area, like we are with Search Engine Optimisation (being found in Google). This all adds to how you can deliver to your client a more professional service.
Do you want to be average? Or do you want to deliver the BEST to your clients... I know what I want! GO FOR GOLD, and tell people you GO FOR GOLD for them!
Cheers, Phillippa

Value what you do!

How often do we get asked these kind of questions... "can you sharpen the pencil" and "can I have deal as I have lots more work for you coming" or "I can get it cheaper somewhere else"... I think we are all on the same page aren't we... we're all in business, and being in business means making money to pay for staff, overheads and so forth...
What I am thinking is VALUE YOUR BUSINESS and VALUE YOURSELF... I know I have to practice what I preach - but I do believe we need to say... "Hey we are really great at what we do, and your return on investment will be more if it is DONE THE RIGHT WAY"! We can so help businesses grow, it is Mega's job. We improve the look, BUT we also measure reults, so sure your clients can take the short cuts, but will they win... and will you win by discounting? Thank them in a different way! :) Do your best job and get them results for them to come back and happily pay what you are worth! :)
Cheers, Phillippa

Are you thinking deep enough?

Often when we think about what we should be advertising... we say what WE WANT... not necessarily thinking deep enough to what YOUR clients actually want...
For example: if you are an insurance company... have you ONLY told them what you do, where you are, how long you've been around?
THINK DEEPER... What about telling them you can do their claim in 48 hours, that you have EASY to fill out forms, that they would also have a person they can contact directly, that you will review prices annually, not just roll over the fees again... all of this is what makes you do something a little bit different from what others are doing out there... next time you are on a website, is it REALLY clear what you can do for your customer? Not just all about you!
Need help? call the team at Mega TODAY! :)
Cheers, Phillippa

Seven Deadly Sins of Business...

I do many many networking events, as do my staff, and some of them are purely for asking for business, which is awesome! Like BNI that I go to weekly and have for 6 years. And Her Business too, which is highly motivating, and makes me proud to be a business woman... then there is Business Chicks... (recently renamed as Kiwi Biz Chicks)... it is awesome, it is for women business owners, who need support. I am the chairperson, and we do lots of talking about what we could improve on, need help with, and the great things we've achieved too! This past meeting was about the 7 deadly sins on business... and it was great. I'll list what they are...
1. Poor financing structures
2. Poor customer base
3. Poor suppliers base
4. Lack of vision and planning
5. Overtrading
6. Poor financial process
7. Lack of performance
If you think you need help with lots of these things, I know the people to help you! Just call us :)

Cheers, Phillippa