How often do you know that you can do better than you opposition... but you aren't so good at communicating it to your prospective clients?
What you need to do is identify what your MAIN KEY BENEFIT is, the one that puts you above others in your industry. There will be something that really makes you better to work with.
Once you have that clear, the percentage of people wanting to come to you will be astronomical... Using that you are a "one stop shop", is good, but others can say that too, really think what you do BETTER... what if you staff were trained at following a job right through from the beginning to the end so the client could not get passed around, like our designers are, that they are multi talented. What if you are a specialist in an area, like we are with Search Engine Optimisation (being found in Google). This all adds to how you can deliver to your client a more professional service.
Do you want to be average? Or do you want to deliver the BEST to your clients... I know what I want! GO FOR GOLD, and tell people you GO FOR GOLD for them!
Cheers, Phillippa
Thursday, May 20, 2010
Thursday, April 22, 2010
Value what you do!
How often do we get asked these kind of questions... "can you sharpen the pencil" and "can I have deal as I have lots more work for you coming" or "I can get it cheaper somewhere else"... I think we are all on the same page aren't we... we're all in business, and being in business means making money to pay for staff, overheads and so forth...
What I am thinking is VALUE YOUR BUSINESS and VALUE YOURSELF... I know I have to practice what I preach - but I do believe we need to say... "Hey we are really great at what we do, and your return on investment will be more if it is DONE THE RIGHT WAY"! We can so help businesses grow, it is Mega's job. We improve the look, BUT we also measure reults, so sure your clients can take the short cuts, but will they win... and will you win by discounting? Thank them in a different way! :) Do your best job and get them results for them to come back and happily pay what you are worth! :)
Cheers, Phillippa
What I am thinking is VALUE YOUR BUSINESS and VALUE YOURSELF... I know I have to practice what I preach - but I do believe we need to say... "Hey we are really great at what we do, and your return on investment will be more if it is DONE THE RIGHT WAY"! We can so help businesses grow, it is Mega's job. We improve the look, BUT we also measure reults, so sure your clients can take the short cuts, but will they win... and will you win by discounting? Thank them in a different way! :) Do your best job and get them results for them to come back and happily pay what you are worth! :)
Cheers, Phillippa
Tuesday, April 13, 2010
Are you thinking deep enough?
Often when we think about what we should be advertising... we say what WE WANT... not necessarily thinking deep enough to what YOUR clients actually want...
For example: if you are an insurance company... have you ONLY told them what you do, where you are, how long you've been around?
THINK DEEPER... What about telling them you can do their claim in 48 hours, that you have EASY to fill out forms, that they would also have a person they can contact directly, that you will review prices annually, not just roll over the fees again... all of this is what makes you do something a little bit different from what others are doing out there... next time you are on a website, is it REALLY clear what you can do for your customer? Not just all about you!
Need help? call the team at Mega TODAY! :)
Cheers, Phillippa
For example: if you are an insurance company... have you ONLY told them what you do, where you are, how long you've been around?
THINK DEEPER... What about telling them you can do their claim in 48 hours, that you have EASY to fill out forms, that they would also have a person they can contact directly, that you will review prices annually, not just roll over the fees again... all of this is what makes you do something a little bit different from what others are doing out there... next time you are on a website, is it REALLY clear what you can do for your customer? Not just all about you!
Need help? call the team at Mega TODAY! :)
Cheers, Phillippa
Thursday, April 8, 2010
Seven Deadly Sins of Business...
I do many many networking events, as do my staff, and some of them are purely for asking for business, which is awesome! Like BNI that I go to weekly and have for 6 years. And Her Business too, which is highly motivating, and makes me proud to be a business woman... then there is Business Chicks... (recently renamed as Kiwi Biz Chicks)... it is awesome, it is for women business owners, who need support. I am the chairperson, and we do lots of talking about what we could improve on, need help with, and the great things we've achieved too! This past meeting was about the 7 deadly sins on business... and it was great. I'll list what they are...
1. Poor financing structures
2. Poor customer base
3. Poor suppliers base
4. Lack of vision and planning
5. Overtrading
6. Poor financial process
7. Lack of performance
If you think you need help with lots of these things, I know the people to help you! Just call us :)
Cheers, Phillippa
1. Poor financing structures
2. Poor customer base
3. Poor suppliers base
4. Lack of vision and planning
5. Overtrading
6. Poor financial process
7. Lack of performance
If you think you need help with lots of these things, I know the people to help you! Just call us :)
Cheers, Phillippa
Tuesday, March 23, 2010
Writing your own website...
We hear you! :) You want to write your own text. We do have copy writing services at MEGA, but we also understand there are different reasons for writing your own text. So at MEGA we have written the rules for helping you do this. With easy to follow steps. If you need any advice on your your advertising needs... let us know as the team can help!
Tuesday, March 2, 2010
Measure Measure Measure!
Hi all! - wow what a crazy start to the year, my blogs have been far and few between. But back onto it :)
I have been working BIG TIME with our coaches at Results.com - we have been spending over 1.5 years on measuring where, how, what and who comes to Mega.
Mega Advertising have fantastic ways to measure how your website is working, who is acting on your advertising newspaper, yellow pages and magazine ads, or radio ads. Plus who is reading your PromoM@il (promotional email ad campaigns) adverts etc.
So if you are NOT measuring your RESULTS then... how can you improve your business? Let your team at Mega help you stop gambling with your business advertising dollars. Money is too important to flutter away. We can get you results. It works for us, it WILL work for you too! :)
Cheers, Phillippa
I have been working BIG TIME with our coaches at Results.com - we have been spending over 1.5 years on measuring where, how, what and who comes to Mega.
Mega Advertising have fantastic ways to measure how your website is working, who is acting on your advertising newspaper, yellow pages and magazine ads, or radio ads. Plus who is reading your PromoM@il (promotional email ad campaigns) adverts etc.
So if you are NOT measuring your RESULTS then... how can you improve your business? Let your team at Mega help you stop gambling with your business advertising dollars. Money is too important to flutter away. We can get you results. It works for us, it WILL work for you too! :)
Cheers, Phillippa
Wednesday, January 13, 2010
How do I promote my business?
Often we find that clients don't know where to even start with promoting themselves. We have many different ways that help ALL budgets. From the start up company through to big corporates, and government departments. At Mega we pride ourselves in how we help get results for clients.
If you think you'd like to come and have a coffee and a FREE one hour meeting, come and talk to the team, and we'll help your business grow. Don't wait. As it takes not much to sit down and do a strategic chat. Phone 377 0350 today. Ask for Phillippa or Aimee.
Cheers, Phillippa
If you think you'd like to come and have a coffee and a FREE one hour meeting, come and talk to the team, and we'll help your business grow. Don't wait. As it takes not much to sit down and do a strategic chat. Phone 377 0350 today. Ask for Phillippa or Aimee.
Cheers, Phillippa
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