Thursday, May 20, 2010

What are the benefits of using your business?

How often do you know that you can do better than you opposition... but you aren't so good at communicating it to your prospective clients?
What you need to do is identify what your MAIN KEY BENEFIT is, the one that puts you above others in your industry. There will be something that really makes you better to work with.
Once you have that clear, the percentage of people wanting to come to you will be astronomical... Using that you are a "one stop shop", is good, but others can say that too, really think what you do BETTER... what if you staff were trained at following a job right through from the beginning to the end so the client could not get passed around, like our designers are, that they are multi talented. What if you are a specialist in an area, like we are with Search Engine Optimisation (being found in Google). This all adds to how you can deliver to your client a more professional service.
Do you want to be average? Or do you want to deliver the BEST to your clients... I know what I want! GO FOR GOLD, and tell people you GO FOR GOLD for them!
Cheers, Phillippa